The Integrated Model
& Why it Matters
First, because you’ve got to be on the same page. To bring a prospect from Point A (considering a new home) to Point B (closing on a home in your development), you must provide a path free of obstacles. One of the biggest potential obstacles for a buyer can be lack of confidence that the purchase will meet their expectations.
Experienced developers have come to appreciate the myriad of advantages to an integrated marketing and sales effort. It’s all about concepts and brands with a singular vision and feedback loops that continually realign to market conditions. Catalyst delivers on every front.