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Meet the Catalyst Team

Experience is a priceless asset. It is even more valuable when earned across projects of different character and size – diversity is a better teacher than repetition. In this regard, Catalyst team members offer extraordinary perspective and insight gained across decades of development that includes some of America’s most prestigious and successful real estate programs.

J.C. Taylor

President & Founding Partner

As the president of Catalyst Group, J.C. Taylor is responsible for the company’s direction, business development, deal acquisitions and underwriting, and project management. A 1998 graduate of the University of North Carolina at Chapel Hill, J.C. has amassed considerable experience across sales management and training, marketing, development, and finance. His rich experience is reflected in his approach to problem solving, which relies not on formula, but on incorporating different perspectives from the worlds of real estate, finance, and common sense. J.C.’s ability to meet challenges and think well outside the box is part of what distinguishes Catalyst Group from competitors.

In addition to his responsibilities with Catalyst Group, J.C. is a member of Urban Land Institute (ULI) and Certified Commercial Investment Member (CCIM).

J.C. enjoys spending time with his wife and three children in Charleston, S.C.

Dennis Canupp

Principal & Founding Partner

Admired for his vision and respected as an industry leader and mentor, Dennis is known for his clarity and pragmatism in a field that is sometimes less than straightforward. His talent to reposition and provide success for nonperforming residential communities is what attracts most.

Dennis is responsible for Catalyst sales management and training and also project and asset management. A 1973 business graduate of the University of South Carolina, Dennis is a real estate veteran with more than 35 years of experience, primarily in resort development, but also including land acquisition and development, project-based sales and marketing, sales management, and training.

William Luce

EVP of Sales & Marketing

Catalyst’s sales and marketing VP, William Luce has more than two decades of senior level marketing and sales experience in residential and resort communities. Versed in all aspects of traditional and launch-oriented strategies, he’s assisted premier developers and communities across the USA as well as in The Bahamas and Fiji. Integrated, multifaceted sales and marketing plans he’s created and implemented have produced nearly $2 billion of closed real estate transactions. A graduate of Clemson University, William serves on the board of directors for Clemson’s FCA life coach, is a committee member for the annual “All In Ball” charity foundation, and serves on the Greenville Health System’s Community Advisory Council.

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