After re-envisioning the previously foreclosed project as a whole, Catalyst amended the architectural guidelines and recommended that Bixby Bridge Capital reformulate from a subdivision model to a resort-affiliated model, which would raise the value of the real estate component. A renowned five-star corporate hotel management chain – Auberge Resorts was recruited to manage and provide luxury resort amenities, along with professional property and rental management services. Catalyst began increasing the prestige of Nanuku from the ground up by establishing a real estate presence at the resort while simultaneously creating and managing an international marketing campaign.

After some strategic testing, Catalyst determined that the most marketable products were one- and two-bedroom luxury resort villas that could be included in the resort’s rental inventory at the owner’s discretion. With this insight in mind, subtle but important changes were made to the overall development plans and product design, which aided in lead generation.