Islands of Beaufort had significant infrastructure in place, but Catalyst customized an entirely new sales and marketing program for the development. The community was rebranded, potential customers were researched and profiled, available inventory was evaluated, and the pricing challenges that were stalling sales were identified and addressed. The sales and marketing programs were completely restructured, creating a unified strategy and a national marketing campaign to increase and accelerate sales. Club functions were added to serve marketing goals, and a builder program was added as Catalyst recognized that many out-of-state customers were looking for a complete, turnkey package and a homesite/home purchase had more appeal. Instead of targeting investment buyers, Catalyst steered its marketing and sales efforts toward end users, bringing the human capital required to give a neighborhood life and a sense of community.