Hendersonville, North Carolina
Name of Project:
Total acres: 400
Total homesites: 600
Homesites from: $100k – $345k
Community clubhouse lodge
Minutes to Hendersonville
Views of the Blue Ridge Mountains
Carriage Park’s sales were slowing as its marketing plan lost focus. Few tours and low conversion rates led to an incredibly unmotivated sales team. Land assets and available lots were undervalued based on an analysis of competitive real estate pricing. Catalyst was enlisted to turn around both sales and marketing performance and reenergize the mountaintop community by generating momentum and getting lagging sales numbers back on track toward earlier sales and ROI projections.
Sales volume nearly tripled in the first year, increasing from $800,000 to $4 million. With an increase in asset value and sales volume, the balance of the project was successfully sold and the owner doubled anticipated profits by the sellout of the development in 2007.
“Catalyst did a fabulous job. They first put together a completely professional sales organization – marketing, qualified lead generation, sales training – then converted prospects to contracts, and followed it all through to closings. They found that we were underpriced on the asset side, which then resulted in their doubling our prices, doubling our sales volume, and doubling our projected sales.”