Catalyst provided an abundance of turnkey services to the Carriage Park project, helping with everything from rebranding and repositioning the product in early 2005 all the way through the administrative and brokerage services necessary to close contracts as sales progressed. Initially, Catalyst realized that Carriage Park’s land assets were undervalued relative to similar projects in the area and would need revaluing to suit the market, which nearly doubled the developer’s average home sale price. In the first 12 months of the project, Catalyst worked to rebrand Carriage Park, giving it a new image, and also implemented a nationwide marketing program. The skills of the sales team were evaluated and custom-tailored training programs were implemented. Catalyst’s experience allowed the team to refocus the marketing budget effectively, increasing both lead generation and tours of land at Carriage Park, all the while giving the newly trained sales team plenty of opportunity to convert these new prospects.

Sales volume nearly tripled in the first year, increasing from $800,000 to $4 million. With an increase in asset value and sales volume, the balance of the project was successfully sold and the owner doubled anticipated profits by the sellout of the development in 2007.