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Big Data

& Lead Generation

The world is well into the age of Big Data, and as much as it seems that lead generation should be easier, it is infinitely more challenging. The digital tidal wave of email, social media, apps, SEM and SEO exhaust and confound the most zealous marketer. Was it a print ad or mailer driving up organic traffic? Is SEM working, but ad blockers are simply driving down organic traffic? And why are prospects hiding so long before they engage the sales team?

This is the conundrum facing today's marketers ... an arsenal of tools and tactics, but no silver bullet.

At Catalyst, we employ the most advanced and elegant of the leading-edge digital strategies balanced with traditional lead generation programs. Combining these two avenues with a robust CRM system and a deeply integrated tracking and analysis plan optimizes our efficiency, and we hone the mix continually.

From lead generation to CRM, every Catalyst program is unique, purpose-built and nuanced to be in step as a development matures. In addition to customized lead generation, we create a nurturing plan that delivers new content for prospects, many of whom are often visiting you in many ways but not registering. The days of all of your prospects calling or registering all their information with you through your website are gone. Buyers who have been monitoring and studying your offerings and content for years walk into a sales office today better informed than ever before. Thus, the importance of an integrated effort and sales training.

Big Data

More, Because there is More

Big data has transformed the world, especially marketing. But has this made us more or less certain about the money we spend and how it is tracked?

At Catalyst, we employ the most advanced and elegant of the leading-edge digital strategies balanced with traditional lead generation programs. Combining these two avenues with a robust CRM system and a deeply integrated tracking and analysis plan optimizes our efficiency, and we hone the mix continually.

The Details Matter

With exponentially more marketing data available every day thanks to Google analytics, social media tracking, etc., there are plenty of numbers to look at, but that doesn’t mean the answers are obvious. All the numbers in the world won’t help you if you don’t know how to interpret them, separate the nuances from the noise, and most importantly consider the “why” behind the “what.” Very rarely do we look at a metrics report and accept it all at face value. Not long ago, digging in by hand, we uncovered bots in a weekly analytics report that Google (Google!) missed. We looked because the numbers seemed a little off based on our experience. Numbers are a terrific tool, but with fragmentation across so many media sources and other, non-trackable touch points, you’ve still got to use your own brain or you might find yourself making incorrect, and costly, assumptions.

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